We visited with the owner, Bill Ewerling of Iron Lightning and got some insight on the dealership and their new range of bikes from Munich.
Iron Lightning is set up with 3,500 sq ft service area and another 3,500 sq ft of showroom, that can now service either Big Dogs or BMWs with confidence, complete with trained technicians and a dyno. Both brands share the showroom floor, complimented by the typical gear and shiny parts for the bikes.
When we stopped by they had 11 Big Dog motorcycles and 15 BMWs in stock and ready to go. Bill believes in stocking what he sells and it shows. It was nice to walk in to a dealership and see a full range of what a manufacturer makes.
We thought it sounded odd, when we heard that the BMWs had landed at Iron Lightning, but after poking around the place and meeting everybody, that notion quickly evaporated. Now it just seems like another quality shop selling two lines of bikes.
Go by and meet the crew. Their new BMW-specific website is now online at www.bmwmctulsa.com.
From every indication they mean to stick around for a while. And hopefully that means we have the BMW line of bikes back in Tulsa to stay.
One of the furry "big dogs" at Iron Lightning.
Bill Ewerling and Brad discuss some of the finer points of German style.
- Words by Brad Mathison, Photos by Rex Brown
5 comments:
Wow. Talk about covering both ends of the rider spectrum. They can make it, if they have a GREAT, factory-certified BMW mechanic. If not, same song, second stanza.
TWO, thank you for the article. We are very excited about the new BMW line, and look forward to a long, lasting relationship with all the riding community. To everyone, stop by the shop and check out the new line of motorcycles, apparel, and accessories or just stop in and let us introduce ourselves.
Thank you,
BMW Motorcycles Tulsa
918-307-0477
Best of luck to Bill and Judy, from all of the RHMS crew
Just talked to a friend of mine in Wichita that "used" to work at Big Dog. He said that there are only three employees and Sheldon Coleman left. . . Everything is stopped with no production scheduled. So it looks like the Big Dogs are drifting off to a historical footnote. . .
It is hard for me understand how Big Dogs and BMW's mix. With the great BMW service and sales available in Bentonville, OKC, and KC, it seems difficult to make 25 or so sales a year worth the trouble and investment to add the product line. For me going anywhere near to 71st and Hell on my BMW motorcycle is not high in my list of things to do. . .
Guess Roadhouse figured it out last year that they couldn't make BMW work with a cruiser client base. I hate to be negative, but three dealers in three years. . . I guess that is why I am not in the motorcycle business. BTW, the BMW motorcycles are produced in Berlin, not Munich.
Best of luck.
Ooops.
Blame me for that Made in Munich gaff. I was referring to BMW AG and forgot the motorcycles are actually built in Berlin.
Thanks.
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